Marketing is a must-do for any business whether startup or well-established. You can’t move up the business ladder if you don’t market your micro-business. But you can’t just go spending in the clouds in the name of advertising your firm, more so if you’re working on a very tight budget. Here are some practical, cheap marketing strategies that will ensure you enjoy a good return on investment.
Build a Website
A website is these days a fundamental need for every business. Good internet presence exposes you to the group of buyers that love shopping online. When someone “Googles” a product you manufacture, your company site appears as one of the results. Most times a well-designed business website increases conversion rates. You can better your website’s rating by optimizing it using Search Engine Optimization (SEO) techniques.
A correctly built website has all details a buyer may need, e.g., about items, contact info, business location & hours, and offers satisfactory customer care.
Use Social Media
The whole point of advertising a firm is finding the masses, and these days social media is everyone’s ‘chill spot.’ So why don’t you join the movement and make your business part of it?
Dedicating a few dollars to improving your social media presence can help expand your startup’s bottom line a great deal. You can count on social sites that allow users/customers to leave their reviews on your business page to help you generate more traffic and convert more visitors into buyers. Ask customers for feedback. What do they feel about your product? Always encourage informative conversations.
Add footway Signs
For micro-business located on main streets taken by many pedestrians, adding a sign on the pathways surrounding your business is a smart and cheap marketing tactic. In the posters, list a sale or publicize your new products. Passersby will with any luck stop in your company to learn more.
Brand the company van
If your firm has a van that you often drive around, then it’s a good idea to vividly brand it with the company logo and contact details. Because a complete paint job is costly, you can opt for large, visible stickers or use window decals to display the logo on the windows.
Partner with related businesses
For businesses that are more or less related to each other, company heads can organize and form a joint marketing team and theme that benefits both parties. This way the parties involved share the cost of marketing which makes it a less expensive strategy. You can apply to get a merchant cash advance for extra funding if you are short of finances.
Author Bio: Business Funding expert, Michael Hollis prides himself in being able to help the backbone of America; small business owners get a merchant cash advance. When he isn’t helping merchants, you’re more than likely to find him scuba diving the California coast or eating at one of LA’s tasty Vegan restaurants.… Read More